Campaign Identity Design: Various
American University, MOM's Organic Market
Role: Led design for campaign identity, cross-platform design
This section showcases campaign identities I led and executed for mission-driven organizations and institutions, each with distinct visual systems designed to engage audiences across channels and touchpoints.
For American University’s 250+ at American initiative, I designed a visual identity for a year-long, campus-wide series of events reflecting on the nation’s past, present, and future. The system was applied to environmental graphics across campus, event collateral, university-wide templates, and digital assets to unify a wide range of programming under a flexible campaign identity.
At MOM’s Organic Market, I led the design of several environmental campaigns, including The Butterfly Effect, MOM’s Carbon Offset, and the Annual E-Cycle Drive. Each campaign used a distinct visual identity built within MOM’s established brand system and was applied across in-store signage and social media to create engaging, consistent communications.
Key contributions included:
• Developed campaign-specific visual identities
• Designed signage and social media graphics
• Oversaw implementation and installation
American University related work created under the supervision of
Maria Jackson, Director, University Creative and Design.
MOM's Organic Market related work created under the supervision of
Christine Koetz, CBO.