American University-related work created under the supervision
of Maria Jackson, Director, University Creative and Design.
Brand Stewardship and
Cross-Platform Design: Challenge Accepted
American University
Role: Led design on various projects
Campaign identity: Developed by an external agency
Challenge Accepted is American University’s current brand campaign. After the campaign identity was established, my role focused on upholding and extending the visual system across a wide range of applications while maintaining strict alignment with campaign brand guidelines.
Working within the existing framework, I translated the campaign identity into cohesive design across print, digital, and environmental spaces, adapting the system for diverse audiences and contexts without losing its core visual language.
Key contributions included:
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Large-scale window and environmental graphics
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Invitations (print and email) for campaign and donor events
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Merchandise design (socks, pins, notebooks)
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A university-wide newsletter rebrand that increased reader engagement
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Animated Keynote presentation for the 2023 Alumni Awards